Tag Archives: relationship

How to keep customers loyal

It's a very good idea to keep existing BtoB customers loyal.  But, what's the best way to do it? You could reduce your prices.  In most cases that'll have no

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What makes a good supplier great?

A great supplier is one who retains a larger than average percentage of existing customers and finds it easier than competitors to attract new customers.  But what is it that

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Your customers love you – or do they?

Many suppliers of products or services are over optimistic in thinking that their customers love them.  Perhaps this is because they don't asked customers what they really think about their

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