Tag Archives: Marketing

Hiring the right Marketing person

In my experience professional firms first step into Marketing is often hiring a new low-cost member of staff to write brochures and do mailshots. Being a low-level member of staff

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Customers don’t love your products as much as you do

If you are selling a technology based product there is a strong temptation to overly focus on promoting the features of that product. After all you have put some much

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Who “owns” all the customers?

Here is another hard question. Who owns the relationship with ALL the customers? Individual customers and relationships are "owned" by specific individuals or teams within the organisation but who is

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Measuring Marketing

In my view measuring the Marketing function is straight forward because it's exactly the same as measuring the Sales function.  Has the company met it's top financial and business objectives

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Which Marketing tools are best for gaining new customers?

One of the most frequently asked questions is: Which marketing tools are most successful?  We asked over 60 BtoB SME's what worked for them and which Marketing tools did not

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