- To get your 2016 plan implemented it has to be well communicated
- The problem with Customer Surveys and what to do about it
- Hiring the right Marketing person
- How Mercedes create a wonderful buying experience
- Customers don’t love your products as much as you do
- The 2016 Plan
- How to get business plans and strategies implemented
- Sales and Marketing working together – really?
- How supermarkets helped Aldi & Lidl be successful
- Sales and Marketing working together
- Customer satisfaction
- How to select the best Marketing Consultant
- Who “owns” all the customers?
- Top 5 strategic planning mistakes made by SMEs
- How do I take care of top clients?
- Three key words to retain customers
- Top three ways to keep clients happy
- How do I measure end-user experience?
- Tesco – What Dave Lewis can do
- Improving bad processes
Tag Archives: customers
When people write about the rise of Aldi and Lidl they usually focus on low prices as the main reason for their success. This fixation with price masks other factors
Here is another hard question. Who owns the relationship with ALL the customers? Individual customers and relationships are "owned" by specific individuals or teams within the organisation but who is
It's a very good idea to keep existing BtoB customers loyal. But, what's the best way to do it? You could reduce your prices. In most cases that'll have no
In my view measuring the Marketing function is straight forward because it's exactly the same as measuring the Sales function. Has the company met it's top financial and business objectives
Being customer focused and acting on what customers say is a challenge in many companies. I recommend learning from an industry that does it much better than most - Retail.
It's easy to become a bit paranoid about competitors, especially when it seems like they are winning more business than you are. The temptation is to spend a lot of
Many suppliers of products or services are over optimistic in thinking that their customers love them. Perhaps this is because they don't asked customers what they really think about their