Free marketing & business resources
White papers, reports, articles, case studies, survey results
Here is a selection of documents and articles that I’ve written. You don’t need to provide any information to read, download or forward any of the documents. Also check out my blogs where there is lots more information.
If you would like more information on any of the documents or would like me to do a presentation at your event/meeting on any of these or other customer focused themes please contact me.
There is a gap between how organisations think customer rate them and how customers actually rate them. This white paper highlight just how big the gap can be and what to do about it.
This is a case study of an ICT Company with £40M revenues that had survived several ICT industry downturns but had lost some of their energy and direction.
This white paper examines how easy it is to be so focused on the business that we forget what it’s like to be a customer. It outlines how to use our own personal experiences to help our business
The survey was created to find out how lawyers thought their clients would rate them compared to how clients actually rated them. It also includes some very interesting and perhaps surprising comments from clients.
The directors were very clear on the business strategy but realised that employees were not. This needed to be fixed quickly.
This survey was designed to discover what your suppliers can do for you beyond providing their products and services. See how you would rate some of your suppliers against the survey results.
For most companies acquiring new customers isn’t getting any easier so it’s crucial to use the most effective marketing tools. To give you some help with this challenge I got 62 companies to tell us which marketing tools worked for them and which didn’t.
Do you really know why your customers choose you over the competition?