Comments for MalcolmSays http://malcolmsays.co.uk Malcolm's answers to your questions about customers Sun, 20 May 2012 12:38:15 +0000 http://wordpress.org/?v=2.2.1 Comment on How do I avoid having to cut the Marketing budget? by Stephen Smyth http://malcolmsays.co.uk/2009/10/22/how-do-i-avoid-having-to-cut-the-marketing-budget/#comment-233 Stephen Smyth Tue, 02 Mar 2010 19:23:03 +0000 http://malcolmsays.co.uk/2009/10/22/how-do-i-avoid-having-to-cut-the-marketing-budget/#comment-233 I did this very thing in my time at AXA. Saved 75% of the marketing spend, by moving away from paper based communications to electronic. Now I'm doing the same at ATG as you know Malcolm. And achieving a 34% ROI whilst doing that. If Marketers take charge, business booms, it's when they are ignored that the challenges start. So speak up and persuade the Board. I did this very thing in my time at AXA. Saved 75% of the marketing spend, by moving away from paper based communications to electronic.

Now I’m doing the same at ATG as you know Malcolm. And achieving a 34% ROI whilst doing that.

If Marketers take charge, business booms, it’s when they are ignored that the challenges start.

So speak up and persuade the Board.

]]> Comment on Why is it important to have a good business plan? by admin http://malcolmsays.co.uk/2009/08/18/why-is-it-important-to-have-a-good-business-plan/#comment-122 admin Sat, 26 Sep 2009 17:44:36 +0000 http://malcolmsays.co.uk/2009/08/18/why-is-it-important-to-have-a-good-business-plan/#comment-122 Good to hear from you Patricia and I'm pleased that you enjoy reading my blog. Malcolm Good to hear from you Patricia and I’m pleased that you enjoy reading my blog.

Malcolm

]]> Comment on Why is it important to have a good business plan? by Patricia http://malcolmsays.co.uk/2009/08/18/why-is-it-important-to-have-a-good-business-plan/#comment-69 Patricia Mon, 14 Sep 2009 03:19:38 +0000 http://malcolmsays.co.uk/2009/08/18/why-is-it-important-to-have-a-good-business-plan/#comment-69 I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often. Patricia http://dataentryjob-s.com I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Patricia

http://dataentryjob-s.com

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