Category Archives: Price

How supermarkets helped Aldi & Lidl be successful

When people write about the rise of Aldi and Lidl they usually focus on low prices as the main reason for their success. This fixation with price masks other factors

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Posted in Customer experience, Customer feedback, Customer Service, Customers, Price | Tagged , , , , | 1 Comment

What makes a good supplier great?

A great supplier is one who retains a larger than average percentage of existing customers and finds it easier than competitors to attract new customers.  But what is it that

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Posted in Customer surveys, Loyalty, Price | Tagged | Leave a comment