Category Archives: Marketing

To get your 2016 plan implemented it has to be well communicated

Some of the most brilliant plans and strategies never get implemented. The problem is often communicating the strategy in a simple and easy to understand manner to a lot of

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The problem with Customer Surveys and what to do about it

Over the last few years an increasing number of businesses have ramped up the frequency of asking customers how they are doing. Many retailers ask after every transaction.  How many

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Hiring the right Marketing person

In my experience professional firms first step into Marketing is often hiring a new low-cost member of staff to write brochures and do mailshots. Being a low-level member of staff

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How Mercedes create a wonderful buying experience

Buying a new car should be one of life's most exhilarating buying experiences. Anything that stops this being the case will loose sales. On the other hand anything that enhances

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How do you build a brand?

It's tempting to dive straight in by building and implementing specific marketing campaigns to build your brand.  Before doing this there is one important step to ensure that that your

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Definition of Marketing

In my experience one of the main reasons that marketing does not work out as expected is that firms frequently do not have a consistent and agreed definition of what

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Measuring Marketing

In my view measuring the Marketing function is straight forward because it's exactly the same as measuring the Sales function.  Has the company met it's top financial and business objectives

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How to get a Marketing budget approved

It seems to have become an automatic reaction for us marketing people to say don't cut the Marketing budget in difficult times. To me this is rather naive. The vast

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Definition of innovation

Innovation is anything that makes life better for customers, easier for staff and cheaper for the business. The best innovations do all three at once.   Blog: home              

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