- To get your 2016 plan implemented it has to be well communicated
- The problem with Customer Surveys and what to do about it
- Hiring the right Marketing person
- How Mercedes create a wonderful buying experience
- Customers don’t love your products as much as you do
- The 2016 Plan
- How to get business plans and strategies implemented
- Sales and Marketing working together – really?
- How supermarkets helped Aldi & Lidl be successful
- Sales and Marketing working together
- Customer satisfaction
- How to select the best Marketing Consultant
- Who “owns” all the customers?
- Top 5 strategic planning mistakes made by SMEs
- How do I take care of top clients?
- Three key words to retain customers
- Top three ways to keep clients happy
- How do I measure end-user experience?
- Tesco – What Dave Lewis can do
- Improving bad processes
Category Archives: Customers
This blog aims to share experiences and opinions on a wide range of Marketing, Sales issues and the linkage to business planning and one page plans. I try to come
In my view measuring the Marketing function is straight forward because it's exactly the same as measuring the Sales function. Has the company met it's top financial and business objectives
One of the most frequently asked questions is: Which marketing tools are most successful? We asked over 60 BtoB SME's what worked for them and which Marketing tools did not
In some circumstances people just buy on price because the difference between the options is either invisible to them or they just don't care. In other situations they may buy
I was very cynical about speed networking but I realized that this was because, like many people, I had unrealistic expectations about what it could achieve. So let me give
It's easy to become a bit paranoid about competitors, especially when it seems like they are winning more business than you are. The temptation is to spend a lot of
I see a business plan as the touchstone to test all major business decisions and and to ultimately help build the objectives of everyone in the organisation. It's therefore more
Customers buy from you for a range of different reasons based on their perceptions and the relative value that they place on: price, relationship, product/service, expertise and trust. There are
I spent 6 years looking after events for IoD Berkshire and spent a lot of time asking members what events worked for them. The common answer was events that draw