Category Archives: Customer feedback

How supermarkets helped Aldi & Lidl be successful

When people write about the rise of Aldi and Lidl they usually focus on low prices as the main reason for their success. This fixation with price masks other factors

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Posted in Customer experience, Customer feedback, Customer Service, Customers, Price | Tagged , , , , | 1 Comment

How to get customer feedback

There are two components in getting customer feedback. One is about the mechanics of collecting feedback and the second is about motivating people to give you feedback. The motivational aspect

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Posted in Customer feedback, Customer surveys | 1 Comment