Category Archives: Customer experience

How Mercedes create a wonderful buying experience

Buying a new car should be one of life's most exhilarating buying experiences. Anything that stops this being the case will loose sales. On the other hand anything that enhances

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Posted in Customer experience, Customers, Marketing | Tagged , | 2 Comments

How supermarkets helped Aldi & Lidl be successful

When people write about the rise of Aldi and Lidl they usually focus on low prices as the main reason for their success. This fixation with price masks other factors

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Posted in Customer experience, Customer feedback, Customer Service, Customers, Price | Tagged , , , , | 1 Comment