- To get your 2016 plan implemented it has to be well communicated
- The problem with Customer Surveys and what to do about it
- Hiring the right Marketing person
- How Mercedes create a wonderful buying experience
- Customers don’t love your products as much as you do
- The 2016 Plan
- How to get business plans and strategies implemented
- Sales and Marketing working together – really?
- How supermarkets helped Aldi & Lidl be successful
- Sales and Marketing working together
- Customer satisfaction
- How to select the best Marketing Consultant
- Who “owns” all the customers?
- Top 5 strategic planning mistakes made by SMEs
- How do I take care of top clients?
- Three key words to retain customers
- Top three ways to keep clients happy
- How do I measure end-user experience?
- Tesco – What Dave Lewis can do
- Improving bad processes
Category Archives: Customer centric
A lot of your competitors use the same types of actions to take care of top clients so you have to do something else as well. My research says that
The problem is that almost all organisations have too many processes that are no longer appropriate for todays business environment. Even worse, in some organisations staff hide behind the processes
Here is one approach to getting everyone in the business to listen to customers and act on what they say. Step 1 The CEO spends a lot of time going
The issue for a number of businesses it that they have already cut the obvious areas of waste but because revenues are weak they need to cut further. The problem
There are many examples of companies that have lost existing customers because they took their business for granted while focusing on getting more new customers. How can you avoid this
Being customer focused and acting on what customers say is a challenge in many companies. I recommend learning from an industry that does it much better than most - Retail.
In some circumstances people just buy on price because the difference between the options is either invisible to them or they just don't care. In other situations they may buy
How do you keep Sales motivated in a tough marketplace? Step one, don't beat them up and tell them how badly they are doing. Step two, create a project to
I'm often asked if Marketing and Sales should be combined into just one function. I always answer in the same way. It's not about where they report but what they