Category Archives: Business strategy

To get your 2016 plan implemented it has to be well communicated

Some of the most brilliant plans and strategies never get implemented. The problem is often communicating the strategy in a simple and easy to understand manner to a lot of

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Hiring the right Marketing person

In my experience professional firms first step into Marketing is often hiring a new low-cost member of staff to write brochures and do mailshots. Being a low-level member of staff

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Customers don’t love your products as much as you do

If you are selling a technology based product there is a strong temptation to overly focus on promoting the features of that product. After all you have put some much

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How to get business plans and strategies implemented

Deciding on revenue and profit targets for next year and even subsequent years is usually relatively easy. Like most things in life the harder bit is implementation, especially when  success

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Why Marketing plans fail

Treating a Marketing plan as a stand alone document is a sure way to reduce it's impact and make it to hard to get budget approval. I've carried out Marketing

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Help with business strategy

Lots of management teams are unsettled by the current "dynamic" business environment.  Some react by doing nothing and hoping things will just turn out OK. Rarely a good idea!  Others

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Why business plans succeed

Some of the most brilliant plans and strategies never get implemented. The problem is often communicating the strategy in a simple and easy to understand manner to a lot of

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