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Recent Posts
- To get your 2016 plan implemented it has to be well communicated
- The problem with Customer Surveys and what to do about it
- Hiring the right Marketing person
- How Mercedes create a wonderful buying experience
- Customers don’t love your products as much as you do
- The 2016 Plan
- How to get business plans and strategies implemented
- Sales and Marketing working together – really?
- How supermarkets helped Aldi & Lidl be successful
- Sales and Marketing working together
- Customer satisfaction
- How to select the best Marketing Consultant
- Who “owns” all the customers?
- Top 5 strategic planning mistakes made by SMEs
- How do I take care of top clients?
- Three key words to retain customers
- Top three ways to keep clients happy
- How do I measure end-user experience?
- Tesco – What Dave Lewis can do
- Improving bad processes
Author Archives: malcolmwicks
To get your 2016 plan implemented it has to be well communicated
Some of the most brilliant plans and strategies never get implemented. The problem is often communicating the strategy in a simple and easy to understand manner to a lot of
Hiring the right Marketing person
In my experience professional firms first step into Marketing is often hiring a new low-cost member of staff to write brochures and do mailshots. Being a low-level member of staff
How Mercedes create a wonderful buying experience
Buying a new car should be one of life's most exhilarating buying experiences. Anything that stops this being the case will loose sales. On the other hand anything that enhances
Customers don’t love your products as much as you do
If you are selling a technology based product there is a strong temptation to overly focus on promoting the features of that product. After all you have put some much
Posted in Business strategy, Customers
Tagged customers point of view, Marketing, Strategy
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The 2016 Plan
It's that time of year again when businesses focus on producing next years plan. But before just diving in companies should consider if there is a better, simpler way of
Posted in Customers
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How to get business plans and strategies implemented
Deciding on revenue and profit targets for next year and even subsequent years is usually relatively easy. Like most things in life the harder bit is implementation, especially when success
Posted in Business strategy
Tagged Business plan, implementation, mindmap, one page plan, Strategy
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How supermarkets helped Aldi & Lidl be successful
When people write about the rise of Aldi and Lidl they usually focus on low prices as the main reason for their success. This fixation with price masks other factors
Posted in Customer experience, Customer feedback, Customer Service, Customers, Price
Tagged Aldi, customers, retail, Self-service checkout, supermarkets
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Sales and Marketing working together
Sales and Marketing working together I've now been asked by two different clients if I could put together a training event to teach Marketing people about Sales. Being a Marketing
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Customer satisfaction
There are a number of ways to show return on investment from improving customer satisfaction. However, just aiming to improve customer satisfaction generally is not a good place to start
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How to select the best Marketing Consultant
It can be very difficult for a company to cut through all the marketing jargon and heavy promotion of exciting new marketing technologies to find the right person to help
Posted in Customers
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Who “owns” all the customers?
Here is another hard question. Who owns the relationship with ALL the customers? Individual customers and relationships are "owned" by specific individuals or teams within the organisation but who is
Top 5 strategic planning mistakes made by SMEs
1. Not listening to customers 2. Not listening to and involving staff 3. Not being clear at the beginning about the outcomes that are expected 4. Not having a planning
Tesco – What Dave Lewis can do
There are many things that Tesco do not do well at the moment. Pricing, quality, availability, customer experience etc. The problem for Dave Lewis is where on earth to start.
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How to get a C level meeting
Most companies would love to be able to have a meeting with a prospects C level staff but achieving it very hard. Cold calling and broadcast marketing does not work.
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Morrison’s trolley locks and customer embarrassment
Well done to Morrison’s. They have recognised that shoppers strongly dislike trolley locks and are removing 150K of them. When they were first introduced trolleys did not have locks on.
Posted in Customers
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How do you build a brand?
It's tempting to dive straight in by building and implementing specific marketing campaigns to build your brand. Before doing this there is one important step to ensure that that your
Welcome to the MalcolmSays Blog
This blog aims to share experiences and opinions on a wide range of Marketing, Sales issues and the linkage to business planning and one page plans. I try to come
Definition of Marketing
In my experience one of the main reasons that marketing does not work out as expected is that firms frequently do not have a consistent and agreed definition of what
Posted in Marketing
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