Monthly Archives: September 2015

To get your 2016 plan implemented it has to be well communicated

Some of the most brilliant plans and strategies never get implemented. The problem is often communicating the strategy in a simple and easy to understand manner to a lot of

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The problem with Customer Surveys and what to do about it

Over the last few years an increasing number of businesses have ramped up the frequency of asking customers how they are doing. Many retailers ask after every transaction.  How many

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Hiring the right Marketing person

In my experience professional firms first step into Marketing is often hiring a new low-cost member of staff to write brochures and do mailshots. Being a low-level member of staff

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How Mercedes create a wonderful buying experience

Buying a new car should be one of life's most exhilarating buying experiences. Anything that stops this being the case will loose sales. On the other hand anything that enhances

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Customers don’t love your products as much as you do

If you are selling a technology based product there is a strong temptation to overly focus on promoting the features of that product. After all you have put some much

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The 2016 Plan

It's that time of year again when businesses focus on producing next years plan. But before just diving in companies should consider if there is a better, simpler way of

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