Monthly Archives: August 2014

Sales and Marketing working together

Sales and Marketing working together I've now been asked by two different clients if I could put together a training event to teach Marketing people about Sales.  Being a Marketing

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Customer satisfaction

There are a number of ways to show return on investment from improving customer satisfaction. However, just aiming to improve customer satisfaction generally is not a good place to start

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How to select the best Marketing Consultant

It can be very difficult for a company to cut through all the marketing jargon and heavy promotion of exciting new marketing technologies to find the right person to help

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Who “owns” all the customers?

Here is another hard question. Who owns the relationship with ALL the customers? Individual customers and relationships are "owned" by specific individuals or teams within the organisation but who is

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